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Lifesize Plans raises $2 million for global expansion

Simon Herrmann

Simon Herrmann

February 4, 2021

Almost every single homeowner wants to make changes to their house after the build, however such changes are usually costly and complicated.

As if building a house isn’t stressful enough it is almost impossible to visualise your new home by looking at an architectural floor plan. Once the house is built and you can finally step into your new home, it is already too late to make changes.

Lifesize Plan deal values company at $10 million

A Sydney based company has developed a way to solve this problem and investors have now taken notice. The company successfully raised $2 million in seed capital to fund its expansion strategy. The deal values the business at $10 million.

Lifesize Plans is commercialising the world’s first ever patented full scale home walkthrough technology, which is poised to revolutionise the home construction industry. Founder Christopher Ghaleb has over 10 years’ experience in the building and construction industry and he saw the same problem at almost every single job. He came up with a solution that will allow homeowners to walk through their plans in lifesize before even signing a contract.

Popularity spike after Shark Tank appearance

In 2018, Ghaleb pitched the business idea at Australian venture capital reality show Shark Tank but was not able to secure funding from the “Sharks”. Fast forward two years and Lifesize Plans has attracted interest from over 200 potential partners and investors alike after proving the prototype technology, generating revenues and helping hundreds of clients build their dream home.

Apart from the obvious benefits to homeowners, successful adoption of the company’s building technology is expected to also deliver far-reaching industry benefits in productivity, reliability, higher quality and improved inventory management.

Market ripe for disruption

The company will use the proceeds of the raising to accelerate growth in domestic and international markets and build a brand-new Sydney flagship facility. With an initial focus on Australia and USA, Lifesize Plans will strategically target the home construction market estimated to be worth US$600bn+.

Lifesize Plans’ pitch deck revealed that strategic partners from all over the world including USA, Asia and Europe have expressed interest to take its patented technology to market.

New team to drive expansion

Lifesize Plans is spearheaded by CEO James Hickey, who grew construction company Maincom Group over threefold during his six-year tenure as CEO and Chairman Stuart Cook who previously served as CEO of international restaurant franchise group Zambrero. The board is rounded out by Director Andrew Blow, current MD of global marketing group Topham Guerin and former adviser to Australian Prime Minister Tony Abbott, Founder Ghaleb and finance expert Ryan Barnes as CFO.

Lifesize Plans’ mission is to give everyone around the world the power to see and work with their designs in Lifesize, helping play a part to make their dream a reality.

TWIYO Capital led and advised in the capital raising.

Simon Herrmann

Director - Corporate Advisory

10 years' finance experience as ASX & small-mid cap analyst having compiled 300+ research reports, valuations and corporate appraisals of listed companies and IPOs. Simon is passionate about sustainability and heads up our capital raise division, connecting opportunities with investors.

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